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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 3	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 4	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q47-Q52):

NEW QUESTION # 47
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent business unit can be shared to any child business units
C. keywords in parent business unit are automatically available to all child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 48
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
B. STO predicts the best time to send a message for each contact through Journey Builder
C. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
D. STO can help send SMS messages at the time individuals are most likely to engage with the message

Answer: B

NEW QUESTION # 49
To what types of objects can you do a quick send in distributed marketing, Select multiple

A. Lead
B. Person account, (opportunities, Quick send message records)
C. Contact.

Answer: A,B,C

Explanation:
In Distributed Marketing, Quick Send can be used with the following types of objects:
* A: Lead: Allows sales representatives to quickly send marketing-approved emails directly to leads.
* B: Contact: Similar to leads, contacts can also receive personalized, immediate communications via Quick Send.
* C: Person Account: This includes personal account records, which can also be targeted for Quick Send actions, providing a seamless integration between marketing and sales efforts.

NEW QUESTION # 50
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Journey Filtered : activities
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. Nullable fields to be used for comparing your Journey Data and Contact Data fields
D. An expression builder references Journey Data and Contact Data.

Answer: B,D

NEW QUESTION # 51
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in a week
B. send not more than particular number of messages in a active period.
C. send only particular number of messages in 72hrs
D. send only particular number of messages in 24 hours

Answer: D

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

NEW QUESTION # 52
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